Analysis Of The Movie The Lottery - 1216 Words

There are a lot of characters that play a huge role in the outcome of the story. Tessie Hutchinson, who was thrilled about the lottery, was the one who gets the paper with a black dot. She always wanted to participate each year but this year she wasn’t so happy about it. She complained because her family’s names were also included in the lottery drawing. Bill Hutchinson, Tessie’s husband, was the one who drew the lottery, in the end. Even though Tessie complained and protested about the lottery, he acknowledged it because it was apart of the town’s tradition. Old Man Warner has partaken in 77 lotteries over the years. He is also known as the oldest person in the Town. He believes that the lottery cleans people’s sin and allows them to be kind. He feels as if there shouldn’t be a change, and the lottery ceremony should remain as apart of town tradition. Mr. Summers, has no children, is the guy who leads the lottery ceremony. His job is to ma ke the papers and announce the drawn lottery recipient. Mr. Harry Graves, the postmaster, assists Mr. Summers in preparing for the lottery. The children and other families of the town are secondary characters in the story. Their main role is to collect rocks and cause ruckus during the lottery ceremony. Setting: The story takes place in rural part of New England, during the summer time. The lottery was held on June 27th, around 10 a.m., between the town’s bank and post office. The author is very descriptive with the setting, the wayShow MoreRelatedAnalysis Of The Movie The Lottery By Shirley Jackson1220 Words   |  5 Pages Sereen Qader English 1301 Professor Lail April 27 2016 The Unlucky Winner â€Å"The Lottery† is a short story written by Shirley Jackson in late June of 1948. Jackson was born into a middle class family and her parents are Leslie Jackson, who was a stay at home housewife, and Geraldine Jackson, who was an employee of a lithographing company. Jackson loved to write in her early years, as a child she would always write poems and always kept a journal. Although Jackson spent her first few years inRead MoreLuisaldo Mendiola. Professor Price. Engl 1302 Nt6. Research2132 Words   |  9 PagesLuisaldo Mendiola Professor Price ENGL 1302 NT6 Research Essay April 21, 2017 Tradition and the Sheep A Critical Analysis of Shirley Jackson’s â€Å"The Lottery† Traditions are common part of culture and religion in the world today; almost everyone has a tradition that they follow. The traditions you practice can be new and only just have started with your generation or the generation before yours. The traditions could also have been old, spanning many generations before your generation and your parents’Read MoreVsdgvfyhb2024 Words   |  9 Pagestoo much emphasis on my thoughts on the public school systems of America, and not nearly enough rhetorical analysis of the documentary. I wrote what felt like millions of drafts and printed them all out and scribbled all over them. I also used Bridget as resource and took her ideas and comments into considering my final draft. Overall, I tried to focus the paper much more on a rhetorical analysis of the film instead of my own opinions on the issue (those can come in Inquiry Three!). Waiting forRead MoreExamples Of Education In Waiting For Superman1242 Words   |  5 Pagesthe determination for American childrens education. Throughout the film, the audience follows multiple families, as the children apply for charter schools, and boarding schools. Near the end, the families are shown at the public acceptances or â€Å"lotteries† where they are randomly selected and accepted into the school. The use of these scenes are a powerful source of emotion. When almost all of the children are rejected, it shows the dark truth of American school systems. Seeing children from agesRead MoreMgmt 640 Financial Decision Making for Managers Midterm Exam2388 Words   |  10 Pages650; $0 c. $22,590; $3,060 d. $20,412; $5,238 _____ 11. You are the manager of an annuity settlement company. Bob Logan just won the state lottery which promises to pay him $1,000 per year for 20 years, starting from today, and $2,000 per year for years 21-45, given a 7.35% discount rate. Your company wants to purchase the proceeds from the lottery from Jim. What is the most that your company can offer? a. $16,940.38 b. $18,680.93 c. $13,770.90 d. $15,780.51 ____ 12. Mary SpinksRead MoreLife During The Vietnam War2059 Words   |  9 Pagesof Hawaii. They towed us into Subic Bay, Philippines, and we spent two and one half months there. When out at sea, we could work 8 hour days and four hour shifts where we would watch over the boilers. We had three meals a day, played cards, and had movie nights. Usually we slept, as you never knew when you would get another chance to sleep. Also, we tried to write letters home and always hung around for â€Å"Mail Call† to get letters from home. It was always nice to receive mail from cousins and otherRead MoreGambling Legalization1808 Words   |  8 Pageslittle to the general good of the Bahamian people.† (The Bahama Journal 2008). There are many aspects of gambling that can indeed be looked upon positively. â€Å"Gambling comes in many forms, including betting in casinos, racetracks, sporting events, lotteries, bingo games and even virtual gambling on the Internet† (Oddo 2007) Gambling should indeed be legalized, because it will help our economy and society in many ways. If gambling is practiced it’ll give persons with idle time on their hands, som ethingRead MoreA System of Failure Essay2247 Words   |  9 Pagesscenarios of the storylines often take on a greater role by emulating present-day events and confronting ethical and political complexities rather than simple black and white principles. In one of the most memorable scenes from the 1978 movie â€Å"Superman: The Movie†, Superman rescues a school bus full of children hovering off the Golden Gate Bridge. Flashing forward to present day America reveals a nation filled with weak educators, extreme budget cuts and very much in need of the same Man of SteelRead More The Relationship Between Will and the Psychologist in Good Will Hunting2842 Words   |  12 PagesHunting and the psychologist Sean Mcguire in the movie Good Will Hunting. The struggles that occur between these main characters will be analyzed and their meanings found. A basic outline of the movie will be included to give the larger picture and its influence upon the two men. An Analysis of the Movie ?Good Will Hunting? and the Main Characters Will Hunting and Sean Mcguire Outline: 1. Description of the Movie a. Setting of the movie b. Introduction of the main characters 2. TheRead MoreEssay on Good Will Hunting2845 Words   |  12 PagesHunting and the psychologist Sean Mcguire in the movie Good Will Hunting. The struggles that occur between these main characters will be analyzed and their meanings found. A basic outline of the movie will be included to give the larger picture and its influence upon the two men. An Analysis of the Movie Good Will Hunting and the Main Characters Will Hunting and Sean Mcguire Outline: 1. Description of the Movie a. Setting of the movie b. Introduction of the main characters 2. The Main

Barbie the Teenage Fashion Doll Essay examples - 1212 Words

The idea of Barbie came about when a woman named Ruth Handler was watching her daughter play with dolls. In the 1950’s, girls of all ages only had paper or cardboard dolls to play with and preferred to play with cut outs of teenagers and adult dolls. So, Ruth Handler thought to make The Teenage Fashion Doll for older girls, as a three dimensional doll, called Barbie, named after her daughter Barbara (Heppermann 2010). However, Mrs. Handler met resistance when she went to her husband with the idea, and he didn’t think her idea would work out. When they travelled to Germany, she found a doll called Bild Lilli. This doll was a strong-minded individual that would use all at her disposal to get what she wanted. Bild Lilli was†¦show more content†¦Young girls usually use the dolls to play house or dress-up. Sometimes when there is an accompanying set, there are simple instructions given for example, if the Barbie doll came with the Glam Fashion Jet, it would b e accompanied with instructions of how to use each part of the jet. Moreover, Barbies are very durable and depending on how well they are maintained, they can become family heirlooms and be passed on from generation to generation. Often, depending on the age of the child, the Barbie may be altered either by the cutting of her hair or the changing of her clothes. Yet, due to the fact that Barbie is a lifestyle toy, children are encouraged to continue these alterations to promote creative thought. Therefore overall, Barbies can last indefinitely with proper care or be short-lived if they are not well taken care of. Barbie’s popularity spread like wildfire, leading to her being used as a platform to immortalize popular figures by way of making special editions figures of them. For instance, America’s First Lady in the 60s, Jackie Kennedy was one of the first muses and hence set precedence for future icons. This also extends to many designers such as Christian Louboutin, Vera Wang, and Alexander McQueen who have collaborated with Mattel to celebrate Barbie’s 50TH anniversary, in 2009 (Parker, 2008). This form of branding provides notoriety for both the inspirational figure and his work and for the toy as well. This is no small feat forShow MoreRelatedBarbie Dolls On Young Children Essay1479 Words   |  6 PagesMattel: Influences of Barbie dolls on young children Mattel is considered one of the most leading industry when it comes to the invention of toys and video games. Mattel is also a leading brand company that researches and develops new toys and then buys or license them from inventors. But what exactly are they doing to convince us consumers to buy their products? For the past decades now, Barbie dolls mainly created by Mattel have grown tremendously and have made a huge impact to children’s livesRead MoreEssay on Informative Speech - Barbie940 Words   |  4 PagesOutline To inform the audience about Barbie Doll March 27, 2014 I. Introduction: A. She has had more than 80 careers in her lifetime, from a Rock Star to a paleontologist, to a Presidential candidate. Many of you in this room have probably either purchased or owned one†¦she is Barbie!! B. With her good looks, charm, and charisma, she won audiences over in record time. C. Preview of Main Points: 1. First, I will discuss the Origination of Barbie. 2. Second, I will discuss her growingRead More Barbie Essays1716 Words   |  7 PagesBarbie Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy storesRead MoreBarbie And The Barbie Doll1006 Words   |  5 Pageslays, Barbie. You might be wondering who this Barbie person is. I am not talking about a real person. I am talking about Barbie, the doll. B. Girls all around the world grew up playing with a Barbie doll. When first released she was a plastic, white skinned, thin, long legged teenage girl. She wore a tiny black and white stripped bathing suit with a pair of sunglasses sitting upon her head on top of her blonde colored hair. C. The whole philosophy of Barbie was that through the Barbie doll littleRead MoreBarbie vs. Bratz Essay794 Words   |  4 PagesBADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as â€Å"a shapely teenage fashion model,† and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular becauseRead MoreBarbie Doll Fantasy Exposed in Marge Piercy’s Barbie Doll Essay example1607 Words   |  7 Pages Is Barbie the model woman? For generations girls have played with this doll and many have aspired to be just like her: the party girl, career women and the beauty queen all wrapped into one. In Marge Piercy’s poem entitled â€Å"Barbie Doll† the title foreshadows the theme of the poem which is that girls are ultimately and fatally entrapped by society’s narrow definitions of femini ne behavior and beauty. When Piercy compares the young lady in the poem to a Barbie doll she is revealingRead MoreMattel s Iconic And Best Selling Brand924 Words   |  4 Pages Mattel’s iconic and best-selling brand is The Barbie. Introduced in 1959 as â€Å"The Teenage Fashion Model,† Barbie allowed girls to experience fashion and to explore various dreams, fantasies and aspirations without ever leaving home. Because of the introduction of the television in the 1950 s, companies discovered a new consumer audience among children and teenagers. The post-war era saw a strong economy advancing the middle class suburban families. Now, buying toys became a year round businessRead More The Creation of Barbie as an American Icon Essay examples2452 Words   |  10 PagesThe Creation of Barbie as an American Icon Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950s and early 1960s. There is evidence of fashion innovations in Barbies wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay followsRead MoreThe Between Media And Body Image1348 Words   |  6 Pagessociety. Reading of the fashion magazines that women use these magazines for information about how to be thin and beautiful that should be influencing Females’ dieting behaviors. Everyday teenage girls and women are victim with a narrow definition of beauty, which is only limited in physical appearance. In addition, it is influenced by mass media. The Barbie doll is one of the advertisement of mass media, which also effect on the young girls to binge eating their food. Barbie is very famous femaleRead MoreMovie Analysis : The Blonde Barbie Doll1725 Words   |  7 Pages Initially, the blonde Barbie doll received a disappointing lukewarm reception from the market because most mothers wished their young girls to remain a little younger without jumping to the teenage Barbie overnight. However, Mattel had a masterpiece plan in promoting the toys through the television and mainly children’s TV. In the late 1950’s, most homes in America had television and children’s program had become a regular part of the programming. Subsequently, the Mattel advertisers managed to

The Role of Friar Lawrence in William Shakespeares Romeo...

The Role of Friar Lawrence in William Shakespeares Romeo and Juliet Romeo and Juliet is one of Shakespeares tragedies, which tells the story of two lovers who belong to two feuding families, the Montagues and the Capulets. Romeo is a Montague who is in love with Rosaline. He finds out that the Capulets are having a feast and Rosaline will be there. Romeo goes, and meets Juliet. Little does he know that Juliets father wants her to marry Paris. Juliet is against this, and the next day, Romeo asks Friar Lawrence to marry him and Juliet in secret. The nurse then passes the message on to Juliet and tells her that the wedding is arranged for two oclock. They get married in the chapel, and Romeo†¦show more content†¦He knows how fickle Romeo is, and he knows that only a day ago, he was pining away for Rosaline. He also thinks that it is too early to marry a couple whom only met yesterday. The Friar says, Holy Saint Francis, what a change is here! Is Rosaline, whom thou didst love so dear, So soon forsaken? Young mens love then lies Not truly in their hearts but in their eyes. Friar Lawrence advises Romeo after the death of Tybalt. He tells him to pull himself together. He is a bit harsh to Romeo and tells him that he should be happy for the many things that he has got. And thou disembered with thine own defence. What, rouse thee man, thy Juliet is alive, For whose dear sake thou wast but lately dead. There art thou happy. Tybalt would kill thee, But thou slewest Tybalt; there art thou happy. The law that threatened death becomes thy friend, And turns it to excile; there, art thou happy. Friar Lawrence tells Romeo he is lucky. When Juliet is being forced to marry Paris, Friar Lawrence is there for her. She is distraught and threatens to kill herself rather than marry Paris. Tell me not Friar, that thou hearest of this, Unless thou tell me how I may prevent it. If in thy wisdom thou canst give no help, Do thou but call my resolution wise, And with this knife Ill help it presently. God joined my heart and Romeos,Show MoreRelated The Role of Friar Lawrence in William Shakespeares Romeo and Juliet1506 Words   |  7 Pages The Role of Friar Lawrence in William Shakespeares Romeo and Juliet When we first meet Friar Lawrence (à Ã¢â‚¬  Ãƒ Ã¢â‚¬  Ãƒ Ã‚ ·), he appears to be picking flowers and herbs. He shows us he has a deeper understanding of the characteristics of herbs and how everything has a good and bad side: Ââ€Å"Within the infant rind of this weak flower Poison hath residence and medecine power.† This also relates to the families of Romeo and Juliet. It dramatically hints aboutRead MoreSecondary Characters in Romeo and Juliet818 Words   |  4 Pageshave a noteworthy impact on the story. In William Shakespeare’s Romeo and Juliet, a secondary character, Friar Lawrence, plays a vital role throughout the play. The play takes place in Verona and focuses on Romeo and Juliet, two star-crossed lovers from two feuding families; the Montagues and the Capulets. The extremely violent feud between these families has been ongoing for generations, extending out to even the serving men of both houses. Romeo and Juliet must profess their love in secret becauseRead MoreThe Responsiblity the Adults Hold1216 Words   |  5 Pagesportrayed in William Shakespeare’s Romeo and Juliet where two young star crossed lovers die for the sake of each other’s love. While the failure of an adult’s role to their children’s lives seems inconceivable, the Capulets, the Nurse, and Friar Lawrence all fail and bear responsibility in the demise of Romeo and Juliet. The parents of Juliet, Capulet and Lady Capulet, are one of many who contributed to evitable end of her daughter. The father opted for a sudden decision of marriage of Juliet and theRead MoreThe Role of Authority in William Shakespeares Romeo and Juliet888 Words   |  4 PagesThe Role of Authority in William Shakespeares Romeo and Juliet This play was written by William Shakespeare in the late 16th century. It was intended to be performed to a live audience in the Elizabethan period. It was not proposed for a modern day audience. It the period it was written views such as religion, life, authority and much more so their views are much different to ours. There are three main types of authority. The state was one of those key figures. Read More Responsibility for the Deaths of Romeo and Juliet in William Shakespeares Romeo and Juliet1449 Words   |  6 Pages Taking Responsibility for the Deaths of Romeo and Juliet in William Shakespeares Romeo and Juliet Romeo and Juliet, the star crossed lovers, the perfect sadly losing there lives for their great love of each other. The tragic death has many characters to blame, but it is impossible to pinpoint the full responsibility on one individual character. Many of the characters in Romeo and Juliet blame each other, for example, the Prince blames the two families and feud forRead MoreRomeo And Juliet Analysis1052 Words   |  5 Pagessomeones life. In William Shakespeares play, Romeo and Juliet, two teens from rival families fall in love, and keep their love a secret from their families and friends, in fear of what would come if someone found out. While Romeo and Juliet are keeping their love a secret, they consult Friar to marry them, and later to find a plan to keep Romeo and Juliet together after Romeo gets exiled. Despite Romeo and Juliet fully entrusting Friar Lawrence to keep them together, Friar Lawrence did not think hisRead MoreWilliam Shakespeare s Romeo And Juliet975 Words   |  4 Pages(II.VI.9-10). Friar Lawrence aforementioned those magnificent words, in William Shakespeare’s arguably most popular play â€Å"Romeo and Juliet†. Lawerence’s parts a monk who completes tasks such as confessions and marriages in the community. Friar Lawrence can be recognized as being knowledgeable beyond b elief but sometimes gets carried away. Friar Lawrence, a man of many qualities displays wisdom, meddling, and affability. Friar Lawrence exhibits wisdom on a day-to-day basis. He tells Romeo that he continuesRead MoreWilliam Shakespeare s Romeo And Juliet987 Words   |  4 Pages William Shakespeare’s Romeo and Juliet is centered around the tragic story of two â€Å"star-cross’d lovers†. A tragedy is a dramatic story that chronicles the downfall or death of a tragic hero. Tragedies usually depict the causes of a tragic hero’s downfall, which are most commonly a tragic choice or a tragic flaw. There is often some sort of greater power at play in tragedies, like fate. A key aspect of tragedies is both fate and free will leading to the downfall of a tragic hero. In William Shakespeare’sRead MoreLiterary Analysis Of Romeo And Juliet1733 Words   |  7 PagesIn the tragic play of Romeo and Juliet, a distinguished play written by a world-renowned playwright, William Shakespeare, during the Elizabethan era, shows an ill-fated couples tragic demise. Shakespeare creates compl ex characters, such as Romeo, with layered personalities and characteristics through his use of language techniques to create invoking issues and dilemmas, such as who held responsibility for the wedded lover’s death; consequently engaging the audience in issues of high interest resultingRead MoreWilliam Shakespeares Romeo and Juliet Essay1240 Words   |  5 PagesWilliam Shakespeares Romeo and Juliet In this essay I will examine the role that Friar Lawrence plays in Romeo and Juliet. The play of Romeo and Juliet was written during 1594 – 1596 but was set 100 years earlier. It is a tragic love story which was based on a poem called, ‘The Tragicall Hystory of Romeus and Juliet’ (1562). Although there is a big time gap from when it was written and now, it doesn’t affect the way we see the story today. Things that happen in the

Benefits Of Big Data Analytics On Business Performance

The benefits of big-data analytics on business performance â€Å"Why Big-Data Is a Big Deal†. Big-data is a logo used to describe a massive volume of both structured (is information already managed by the organization in relational databases ) and unstructured data (is information that is unorganized and does not fall into a pre-determined model) that is so large it is difficult to process using traditional database and software techniques. In most companies, the volume of data is too big or it moves too fast or it exceeds current processing capacity. Despite these problems, big-data has the potential to help companies improve operations and make faster, more intelligent decisions. Moreover companies that implement Big-data analytics application gain tangible benefits in their finance department, sales department, and human resources department. Financial statements (i.e. Balance Sheet, Cash Flow, and income statement) are the summarized results of the company’s operations. To produce those statements, large volumes of structured and nanostructured data which come from multiple heterogeneous sources must be swiftly linked, connected, and correlated. However, those activities can’t be done by using traditional databases. For that reason, the company implemented an advanced technology called big-data analytical tool (Business Object). For example, Financial Statements must be displayed on the CEO dashboards instantly all the time. To be able to achieve his requirement, BusinessShow MoreRelatedAnalytics and Big Datas Influence on Strategic Decision-Making: A Critical Analysis1447 Words   |  6 PagesAnalytics And Big Datas Influence On Strategic D ecision-Making: A Critical Analysis Introduction Given how turbulent global economies are and the industries that compete within them, it is understandable to see analytics and Big Data continually increase in popularity throughout enterprises globally. The greater the level of turbulence in economic conditions, the more reliance on technologies, processes and systems that are adept at mitigating risk. The continual investment in analytics isRead MoreThe Field Of Data Analytics1642 Words   |  7 Pages In today’s complex business environment, the field of data analytics is growing in acceptance and importance. It is playing a critical role as a decision-making resource for executives, especially those managing large companies. To shed more light on how companies are taking advantage of analytics, Deloitte Analytics commissioned The Analytics Advantage, the first in an annual series of surveys focusing on the state of analytics readiness at leading corporations and what the future holds. BusinessesRead MoreThe Data Lake Is A Data System Of Large Volumes Of Unstructured And Structured Data1557 Words   |  7 Pages1 Data Lake A data lake is a massive, easily usable, centralized repository of large volumes of unstructured and structured data. The data lake approach is a ‘store-everything’ approach to big data. Data is not classified when the data is stored in the repository, so the value of the data is not unlocked. A data lake is unstructured when compared to a data warehouse. (‘Data Lake’, 2015) 1.2 Hadoop Hadoop is an open-source framework which is used for processing and analyzing big data. It consistsRead MoreBig Data And Analytics Analysis1316 Words   |  6 Pages BIG DATA AND ANALYTICS: The emergence of new technologies, applications and network systems makes it hard to run the current business models and huge data types, and thus emerged various types of analytic tools like Big Data, which make this work easier by way of proper organization of data. Big Data is all about analyzing different forms of data (Structured, Semi-structured and Un-structured) and it is not about the procedure, creation or consumption of data. Definition of BigRead MoreManaging Business And Research Data Is A Big Trend Right Now1566 Words   |  7 PagesIBM Watson Analytics Shreya Prabhu, San Jose State University, San Jose CA Abstract Managing business and research data is a big trend right now. In the dearth of skilled data analysts and data scientists as to the ever increasing need of managing and analyzing data, it is the need of the hour to search for tools and solutions that can achieve big data analysis. IBM Watson Analytics gives tools to access data in an easy way and enables users to do truly complex analytics in minutes on tasks whichRead MoreThe Impact Of Contemporary Trends On Data Science1625 Words   |  7 PagesAnalysis of Contemporary Trends in Data Science Introduction It can be said that Big Data is one of the hottest topics in the contemporary information technology. Hot topics in IT comes out every 1 or 2 decades, such as personal computer, internet, become the compulsory transformation choice to organisations. However, big data seems different from the above, partly because big data is not about technology as much organisation transformation. By utilizing the big data, organisations should transformRead MoreHealthcare Management Project809 Words   |  4 Pagesorganization strives to create a culture that will increase performance. With the input of manager, Fred Davenport, this project will focus on the new technologies that Healthcare IT Company has introduced and/or are considering to assist in the enhancement of daily communication and production. Employees carry out the day to day organizational tasks, but there needs to be collaboration between both management and employees to achieve maximum performance. With the input of management, t his project will focusRead MoreBig Data Big Reward Essay687 Words   |  3 PagesBig data, Big rewards 1.Describe the kinds of big data collected by the organizations described in this case. There are mainly three kinds of big data collected by the organizations described in this case. First, IBM Bigsheets help the British Library to handle with huge quantities of data and extract the useful knowledge. Second, State and federal law enforcement agencies are analyzing big data to discover hidden patterns in criminal activity. The Real Time Crime Center data warehouse containsRead MoreBenefits And Benefits Of The Technology1253 Words   |  6 PagesNext step after the identification of benefit, advantages and benefits of the technology, opportunities can be spotted using the ‘5 ws plus H’ technique. This technique use questions ‘Who?, What?, Why?, Where?, When?, Where?, What? and How?’ to identify what we know, what might we know and what might we have to considered for our business Idea (Bragg and Brag, 2005). 1.2.2 5 Ws plus H technique †¢ Who: †¢ Who might use this technology? †¢ Enterprise Enterprise will be likely to use this technologyRead MoreBusiness Outcomes With Ibm Big Data Analytics1383 Words   |  6 Pages Data analytics has drastically changed how business operate on a day-by-day basis. It can make or break a business. It involves â€Å"exploring huge volumes of data to provide greater insight and intelligence, and doing so quickly.† (Efraim Turban. Linda Volonino. Gregory R. Wood., 2013) According to the Better Business Outcomes White Paper that was published by IBM, IBM observed that the planet was becoming more instrumented, interconnected, and intelligent about five years ago. Twenty thousand

Management Research Methods

Questions: 1) Define the terms with brief examples; ontology, episemology and research 'paradigm'.2)Evaluate the literatre reviewing within the article in terms of its coverage and currency, analysis, criticality, synthesis and the identification of gaps in the existing literatre.3) Explain the 4 main principles of ethical management research and evaluate the empirical research reported in the article against these principles. Answers: 1. Research Paradigm The authors did the study about the contribution of the university accommodation to international student security. The international students that come to Australia or any other country can avail university accommodation or they can arrange their own accommodation outside the campus. The presence of university accommodation provides the social and the physical security to international students. In the past there has been various cases of the violence against the international students in Australia. Therefore, authors wanted to research about the role of university accommodation in the security concern of international students. Authors used secondary research methods to complete their research. An ontological position refers to the researcher relationship with the reality of his study (Goertz Mahoney, 2012). Authors used the logical positivism approach to complete their research. Epistemology is the knowledge about the knowledge. It focuses on the things that people know and the w ay people know the things. In this study, authors have used a constructivist epistemology to complete the research. Authors have approached the research in an effective manner. Authors decided the stance that they want to use in the research. Once the ontological and epistemological framework was decided the next step for authors was to develop the specific research questions (Scotland, 2012). Authors developed the cause and effect relationship between the two variables of university accommodation and security of international students. In the research, authors have established the relationship between these two variables. The security of international students is the dependent variable and the university accommodation is the independent variable. The existing literature was studies and researched to establish the relationship between these two variables. It appears that the authors have used the suitable ontological and epistemological stance to complete the research. The research problem is a real life problem and the people in the society can have different perceptions about the problem. Therefore, it is important to use the subjective approach to complete this research. Authors did the research without indulging themselves into any preconceived notions. 2. Evaluation of literature review Authors used the secondary method of research to complete the research. A lot of researches have been done in this area. The objective of the authors was to use the existing researches to make meaningful conclusions. It can be said that the literature review is an important part of the research work. One of the good points of the literature review of authors is that they collected the data and information from various sources. The literature review was an important part of the research for authors. As a part of literature review, authors have used more than 20 sources to complete the research. In terms of coverage, it can be said that authors have a completed an exhaustive literature review. Authors have a good coverage of the literature review. Authors have also done good analysis from the existing literature. It is important that the researchers should select only the credible and reliable sources to conduct the analysis and to complete the literature review. The good point of the literature review is that the authors have collected the data only from credible and reliable sources. Authors have not used any blogs or websites to complete the literature review. The analysis of the literature review has been qualitative for the authors. As a part of secondary research, authors have used the qualitative methods of research to complete the research. Authors used the critical analysis to complete the literature review. It would be correct to say that the authors were critical in their approach to complete the literature review. There would always be certain gaps in the literature and with this research authors have tried to bridge that research gap. A lot of researches have been done in this area that discusses the problem at a global level. However, there are limited researches that address this issue in the Australian context (Forbes, 2013). Authors conducted the study to bridge this existing gap. Authors did a focused research and the research of the authors were focused to Australia and Australian universities. On a scale of 1 to 10, the literature review of this study can be rated as 8 out of 10. It would be correct to say that the literature review of this research is a major strength of the study. Authors have taken a critical approach to complete the literature review. As a part of literature review, authors picked different resources and analyze the source. With this literature review, authors were able to synthesize the information from the analysis of the existing literature. 3. Ethical management principles There are a number of ethical principles that should be taken into account when performing the research. The need of the ethical principles or the basic guidelines the surrounds the ethical principles are: Beneficence: To do well Non-Malfeasance: To do no harm Anonymity and Confidentiality: To protect the privacy of respondents No deceptive practices: To tell the research objectives and truth to all the stakeholders The research shows that authors have maintained the high ethical standards. Authors have not compromised on ethics to complete the research. As a part of research, authors have focused to fulfill all the above ethical principles. The research highlights that all the above four principles are covered in the research work. Authors used a very systematic and structural approach to complete the work. The entire research work was done to do well and to shed new information in the area of university accommodation and security of international students. Therefore, it can be said that there is a good empirical evidence of beneficence in the research work. Likewise, in the research work, the authors did not have any objective or hidden agenda to harm anyone. The research was done to establish the relationship between two variables and this relationship was established (Mayson, 2010). Moreover, the principles of beneficence and non-malfeasance are more critical when the research includes the p rimary research. However, in this research work, the authors used the secondary research methods to complete the research. The ethical principle of anonymity and confidentiality is more applicable in the primary research. This ethical principle states that the personal data and information of respondents should be held secured and the personal information should not be declared without taking the consent from the respondents. It can be said that this principles is not directly applicable as there were no respondents in this research (Hemmings, 2012). In this research work, the authors ensured that they are not using any deceptive practices to complete the research. Authors completed the research in a fair and unbiased manner. The literature review was the major chunk of the research and it was done with a holistic analysis and critical evaluation of the secondary sources. There is a critical evidence of effectiveness and thought process in the literature review. It would be correct to say that the deceptive practices like biasness or the personal opinions can dilute the research goals and objectives. How ever, it does not happen in this case as the authors ensured that their personal opinions and judgements do not interfere with their research goals, aim, objectives and methodologies. Reference Goertz, G., Mahoney, J. (2012). Concepts and measurement: Ontology and epistemology.Social Science Information,51(2), 205-216. Hemmings, C. (2012). Affective solidarity: Feminist reflexivity and political transformation.Feminist Theory,13(2), 147-161. Nyland, C., Forbes-Mewett, H., Hrtel, C. E. (2013). Governing the international student experience: Lessons from the Australian international education model.Academy of Management Learning Education,12(4), 656-673. Paltridge, T., Mayson, S., Schapper, J. (2010). The contribution of university accommodation to international student security.Journal of Higher Education Policy and Management,32(4), 353-364. Scotland, J. (2012). Exploring the philosophical underpinnings of research: Relating ontology and epistemology to the methodology and methods of the scientific, interpretive, and critical research paradigms.English Language Teaching,5(9), 9..

Marketing Strategies L’oreal free essay sample

Moreover, L’Oreal UK is also proud about its technological innovation as its backbone for its brands that are all focused on scientific research, hence, it finds its way to encourage science education and support to young talents the recognition of deserving students who are into science studies. These efforts are aimed to encourage need breeds of scientists being developed through global partnerships with the Women in Science Program, and UNESCO (Message from the Vice Chairman, 2013). L’Oreal external environment complements its business because what happens outside concerns its market. Take for instance, the power consumption of competitors have got something to do with â€Å"L’Oreal’s business. The need to reduce energy consumption is taken as a challenge because this factor could affect not just L’Oreal’s competitors but also as a company because the cost of energy has impact on use of materials, lowering of packaging weight, and carbon footprint, intensifying on â€Å"green chemistry†. All of these things have references to L’Oreal raw materials and development of business strategies to make the company competitive, a leading cosmetics and beauty products not just in the United Kingdom but also in the world. Analysis Internal Environment Distinctive Competence L’Oreal United Kingdom assumes diverse roles in promoting marketing strategies. L’Oreal begins with developing its people to have distinctive capabilities that are uniquely developed around their personal experiences, that things they enjoy, and the directions they want to pursue. Together with these are also added abilities taught to them to broaden their skills and knowledge for the short-term and long-term developments of their careers. L’Oreal comes up with high-profile projects to broaden opportunities for them to shine in their respective interests, roles and responsibilities and skills. L’Oreal believes in the potential of the young people to know and learn new things with the Management Training Team. The evolving needs of the business go with them the evolving capabilities of people working behind the company; the ability of the company to motivate them, and to expose them to dynamic, fast-paced and innovative career enable the company to product quality products, innovative and well-researched products. L’Oreal sets demanding goals and eliminates obstacles that hamper growth by focusing on quality and attention to detail; its standards are never compromised; the roles and responsibilities of people are always reviewed to find ways to improve and even exceed expectations; the passion for new projects which speed up energy and infuse flexibility are very distinctively L’Oreal. L’Oreal looks for quality people working for the company across the globe. Considering the very competitive market, finding the right people is based on a combined strategic thinking and daily operational challenges that are pursued with a vision of setting standards to achieve it. Through conducting consumer research to determine new product opportunities, L’Oreal intends to build strong international relationships with the commercial and logistics teams so that by increasing competitiveness, the company is able to develop promotional schemes that ensure smooth supply-chain process (The Scheme, 2013). External Environment- Critical Success Factor L’Oreal UK transacts business with a very dynamic market that has to take into consideration the kind of markets emerging these days. It has to look into the kind of market presence by defining strategy for each of the targeting emerging markets today; it has to think of the importance of partnering with sectors of society that route into emerging markets. Strategies formulated must overcome the lack of reliable information so that the right mindset may be developed to come up with a pricing paradigm so as to allow wide group of shareholders benefiting from these developments. L’Oreal must also be challenged to preserve and nurture the integration process of motivating people to render quality performance. Markets are growing and the demographic and economic statuses are also growing complicatedly; continuing population growth is a reality while sustained development is taking place to improve quality of life and income levels, hence consumer products are also developed to be affordable to a larger population. Western developed economies are considered to offer growth opportunities; countries like Brazil, Russia, India and China are becoming strong countries where opportunities for growth are emerging. It is vital to search on countries where market presences are potentially high. The markets like the US and the UK are examples of markets where quality of infrastructures is important element of the strategy decision. The power of the local brand competition should not be underestimated considering that the market to consider is bigger than the local market; global consumer products are fast becoming acceptable products in the local market because emerging markets are not limited to local, national but also to international level. To better prepare for the bigger market when selling or marketing products like those of the L’Oreal, it is best to take into consideration factors like: ? Political stability, because there are markets that suffer political instability where wars, civil commotion, corruption, economic and political instabilities are affecting the global market; the need to assess them is essential in defining the target market so as the right government intervention could be developed to arrest the stress or negative complications of situations in the market; ? Infrastructure status is essential, too, in determining the quality, connectivity, and reliability of roads, trains and ports where these are essential support systems and infrastructures that help promote a good market presence for companies like L’Oreal. The reliability of water and utilities is a huge consideration in identifying the right market for the products; ? Quality and reliability of local manufacturing — is also essential because a local supply and manufacturing bases of sufficient quality can be basis for leverage for products that are globally distributed or manufactured; ? Legislative and regulatory environment — what are considered legal constraints in terms of import or local manufacture or buy or build because these have impact on companies that invest its resources in other countries for the purpose of increasing their global presence; ? Consumer understanding is also essential so that sufficient insight into local consumers behavior will facilitate target segments of the population. Bowmans Strategy Clock Given an open market of many players that offer competitive products or services, L’Oreal must be able to prepare its environment in order to gain competitive advantage over their competitors. Using the Bowmans Strategy, L’Oreal must know how to position its products and services with the following criteria: ? Position 1: Low Price Low Value. This principle follows concept that a company offers low price of products, it is expected of it to produce low quality products. To overcome value of products or services, L’Oreal has to deal with its pricing method that is to produce quality products would mean to produce products using right price; ? Position 2: Low Price. L’Oreal is not selling its products at lowest possible price to balance the low margins with high volumes. This approach is not wise for L’Oreal to take because this could only trigger war that benefits customers. Because competition is tough, L’Oreal has to consider sacrificing profitability for the sake of making its products affordable to its market. By attracting large markets would enable the company to share its presence with others in the market by offering products at low prices. By offering quality products at low prices would help the business widen its presence and reach over the long-term. ?Position 3: Hybrid. It is positioning a â€Å"moderate price-moderate value† approach; this either uses lowest price nor the highest quality. It actually strikes a balance between price and quality, and establish a reputation of providing products with reasonable quality at fair prices (Nayab, 2013). L’Oreal may consider using this approach to take a balance treatment between selling its products at no so low prices yet is able to produce quality products because the prices of the products have allowed L’Oreal to balance of the gap between cost of producing the product as against the quality of products the company has to keep up to maintain its reputation for producing quality products. ?Position 4: Differentiation. L’Oreal has to consider this strategy of offering high value products, either at higher prices to compensate for the low volumes of such products, or at low prices in the expectation that greater market share would compensate for the low margins. This would help the company improve its base with additional features; it allows the company to brand or send the message across the product that serves particular type or segment; it also allows the company to undertake innovations in terms of developing the products and distributing them to the market because techniques are applied in doing the same process (Nayab, 2013). Position 5: Focused Differentiation. This could be the best approach that L’Oreal has to consider because it provides high value at high or premium prices; it presents the company’s niche category to compensate for lack of volume by high margins. To project high value of products, cultivating this perception is done through advertisements and selectio n of sales outlet that really taps substantial differentiation in the actual product (Nayab, 2013). ?Postion 6: Increased Price – Standard Product. Over the years L’Oreal is known for its high prices but quality products. Increased prices happen because it needs to rake in cash with a long-term move of doing away with the product as part of a wider strategic goal (Nayab, 2013). ?Position 7: High Price-Low Value. This takes place when only one or a few companies offer the product or service, and such goods or service remain in much demand. But companies that offer low value product at high price would not be able to survive in today’s market because of the strong competitive market that searches for products where there are values for money. With low quality for high price makes the company doomed to survive in a very competitive market; ? Position 8: Low Value –Standard Price. This is not going to apply to L’Oreal because if it does, it is only bringing itself to failure as it is extremely as shortsighted business strategy as it exploits customer ignorance to make quick money. Ansoffs Growth Strategies L’Oreal UK may take into consideration using the Ansoffs Growth Strategies in implementing its marketing plan. Business analyst Igor Ansoff has provided the following strategies for business growth: Market Penetration: L’Oreal is still continuing to build its presence to more new locations across the globe. Besides opening new points of presence, it continues to innovate, develop new products so as to continually introduce products that meet the growing and changing market demands depending on the kind of markets there are that are willing to welcome L’Oreal products. By increasing market share, L’Oreal must be able to increase its market share by improving products, updating and building new products or improving existing products that meet the changing preferences or demands of the market globally. New product development: This is a good approach for L’Oreal when introducing new products in the market, either existing or new. Market development: This is what L’Oreal is doing because it continues to create or develop new markets for its product lines especially now that it is opening new markets in different countries. What it does too is to modify its products that suit the new market overseas. Diversification: L’Oreal has to resort to this strategy because it has to deal with its existing business yet it needs to pursue this strategy when penetrating new markets that are highly attractive. Conclusion L’Oreal has to further study the nature of its business in relation with its customers, company and competitors. To study its customers, L’Oreal needs to focus on the potential customers that it may go business with. This can be done by setting objectives by segmentation based on different ways the products are used. L’Oreal has to study well the potentials of its company as a whole. By evaluating its strengths and weaknesses, its opportunities and threats, it can come up with a short-term and long-term plan that will best manage the challenges of the company and its business. L’Oreal also has to study well its competitors because its marketing plan will depend on the kind of competitors it has to compete with in the market. L’Oreal has to capitalize on its image, it profitability and cost structure differences to make it different from its competitors. Question 1: Keeping the company as the leader in beauty products also poses a lot of other challenges like how can it stay to be the leader when as a company’s operation and even its production processes could possibly be detrimental to the environment? Globally, L’Oreal has been committed to take the necessary steps to reduce the environmental footprint of its products in observance of its products whole life cycle. With 2015 as the target year to achieve its commitment, L’Oreal takes the benefit of sustaining innovation from its production at their factories to distribution of its products to distribution centers. It has also focused its efforts in finding creative and efficient solutions. The Company also recognizes the value of its own people who are working together as groups that are totally committed to innovation so that it can offer cosmetics that match consumers’ extremely diverse aspirations and purchasing power (Annual Report 2011, 2013). The principles of sustainable development are now integrated well at the heart of L’Oreal’s research and development efforts because of the evolving profound economic and societal transformation, which compels it to behave in such a way that economic performances and quality of products have to be in place. The leaders, on the other hand, within the organization, have behaved in such a way that they behave in integrated ethics which are also incorporated in the strategic planning. L’Oreal becomes a global company because of its exemplary companies worldwide. It also observes ethics for it has strong values in managing and conducting their operations. It values integrity, respect, excellence, courage and transparency hence companies that deal with it are also encouraged to keep similar standards as those of the L’Oreal. LOreal finds for itself the value of contributing projects that would help the public in general and this is done by engaging long-term sponsorships and partnerships. It is social commitment in making international corporate programs for Women in Science, and in partnership with UNESCO. These programs are aimed at promoting the role of women in conduction scientific research and the resulting effect would redound to the creation of new vocations worldwide (Sponsorship and Philanthrophy, 2013). L’Oreal has its offices and distribution centers based in the United Kingdom with locations in London, Manchester and Leeds. It deals with its external markets like the hairdressers from around the world. With an estimated number of 5,000 hairdressers from all levels of profession, L’Oreal welcomes them to finish professional courses as provided and facilitated by around 100 UK airdressers. Moreover, to cater to its growing demand for diverse markets, it has developed other products like hair care, hair colour, skincare, cosmetics and fragrances to meet the needs of its consumers and professional markets. L’Oreal has even promoted its other luxury brands like Landcome, Kiehl’s pharmacy product Vichy and La Roche Posay and High Street, and other favo rite brands L’Oreal Paris, Maybelline and Garnier (Company Overview, 2013). Considering that L’Oreal has become a leading player in the beauty and skin care competing other known brands like Revlon, Avon, Procter Gamble and Estee Lauder, its global presence and broad portfolio of brands from professional salon to mass retail brands, set it apart from the rest. Its growing economies in China and India all the more have strengthened its place in the global market making its business fundamentals sound, healthy, and promising (Trefis Team, 2013). L’Oreal’s global presence has helped increase its global market share considering that all consumer segments and beauty products expands its new geographies and products not to mention the fact that its merger projects with its competitors have even gained further share in the markets. In terms of advocacy, L’Oreal is reputed to have fought for important external environment issues such as protecting its good reputation as a growing company by ending the conduct of animal testing. Business for L’Oreal has not been always smooth sailing. It also had its fair share of discrimination lawsuits on institutional racism; it also had experienced widespread condemnation when it conducted its campaign about its product performance while carrying the slogan â€Å"Because I’m worth it† and later on was replaced by â€Å"Because you’re worth it†, then eventually changed to â€Å"Because we’re worth it† in order to motivate consumers to patronize L’Oreal and yet it carried a stronger message to consumers that consumers are involved in promoting the L’Oreal philosophy and lifestyle of providing consumers satisfaction with its products in the market. Question 2: How effective are L’Oreal’s marketing strategies and how can they further enhance their strategies? Considering that L’Oreal is considered as a giant cosmetics brand, it has developed its own effective marketing strategies that support every innovation it has introduced in the market and at the same time continually develop marketing plans the achieve global growth and development for the Company. Jean-Paul Agon, the companys chief executive believes that the beauty category could further expand by 3% and 4% worldwide (L’Oreal shifts marketing model, 2013). Despite of the many challenges happening in the market, and even the many uncertainties in the global market, L’Oreal has found the key to maintaining its market share. It studied well the behavior of the consumers in times of difficulties; it is able to come up with strategies that steal the sales of its competitors which boosts the size of the industry. Stealing the sales is synonymous to getting the market share of competitors in order to project positive place in the market. This would mean increasing not just market share but also the growth. Effective marketing strategies include projecting the totality of the company’s growth; it is seeing what is going on in other countries like those in the Western Europe and North America. With L’Oreal’s wide range of complementary brands in a diverse portfolio, its brands can be sold in different channels, divisions, and price levels. Moreover, through innovation, L’Oreal has always something new and better to offer its market, which extends new ways to drive up sales. Re-innovating products is also something that is supportive of the Company’s marketing strategy. L’Oreal ‘s business is continually growing that it is faced with new business challenges of making it a multi-billion flagship brand that offers products in many beauty categories. It is a leading cosmetics and skincare company in several segments: 12% of the market is skin care which is within beauty care at $90 billion and growing in excess of 5% year-on-year. It has the leading market share in fragrances (at 9%) and makeup segment (at 19%). Within hair care, the second largest segment with beauty care, L’Oreal (at 22%) market share comes a close second to Procter Gamble, with double the share of Unilever, the third largest player in the segment (Trefis Team, 2013). L’Oreal also focuses on the Southeast Asian market by studying well the nature of its markets in India, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. Considering that the beauty market in Asian countries is growing fast, it is but right that L’Oreal strategizes its marketing efforts in building up its market in this region. Another marketing strategy being developed by L’Oreal is to develop new innovative ‘Hair care and Styling† products or product range that will attract more of its professional consumer markets. L’Oreal can maximize its market potentials, too by integrating its marketing strategy that utilizes digital knowledge, marketing skills in this real-life business competition so as to capture as many consumers as there are in the market. L’Oreal also made use of content marketing by discovering new, emerging musicians and their styles as it partnered with the Rolling Stone (Gutman, 2013). It searched for new artists in the country and this way, L’Oreal developed a series of content around its program by engaging the artists to connect with its consumers in building stronger affinity and emotional connection (Gutman, 2013). L’Oreal also made use of the digital marketing. Using this marketing strategy, it enables the Company to increase its marketing capability as well as sales even if there is increasing overall marketing or advertising spending. The digital marketing become effective because it has continuously gained the share of void through all types of media tools. Building partnership with TV and print companies, the digital linkage becomes easier to start up and create huge impact in terms of effective marketing schemes. With the digital marketing, it has actually changed the dynamics of marketing as it serves as catalyst on areas where most of the marketing spending is identified or allocated (Neff, 2012). Digital marketing is not limited to linking with TV and print media but is bolstered but how effective marketing can also be done in partnership with digital forms of advertising like partnering with You Tube, providing various how-to videos, and other digital innovation, not discounting the use of Facebook digital features, too (Neff, 2012).